Keys To Creating Excellent Company Culture

Establish Core Values

Develop clearly worded core values that are well documented, published, repeated, reinforced, celebrated, and rewarded.

Build organizational health through clarity and repetition

Develop organizational health by building a cohesive leadership team, then creating clarity (see below), overcommunicating clarity, and reinforcing and rewarding clarity.

Hire Excellence

Hire people with the exceptional character traits of honesty, trustworthiness, high integrity, transparency, courage, perseverance, humility, compassion, and forgiveness.

Ideal team players have three key attributes:

They are humble. No excessive egos and focused on team success.
They are hungry. They persevere and are driven to succeed.
They are people smart. They know how to be flexible and work with people.

Create Cohesive Teams

Healthy organizations have cohesive teams built on:

Trust through honesty and openness
Engaging in constructive debate
Committing to clear decisions
Holding one another accountable for behavior and performance
Focusing on collective results

Create Clarity

Clarity is the result of answering these questions clearly:

Why do we exist? (What is our purpose?)
How do we behave? (What are our core values that employees must share?)
What do we do? (What is our business?)
How will we succeed? (What is our core strategy?)
What is most important now? (What is our current focus, objectives shared across the leadership team?)
Who must do what? (Creating clear roles, responsibilities, goals and objectives/KPIs)

Communicate Effectively

Communication and repetition:

Regularly communicate and repeat, reinforce and reward in meetings, performance reviews, events, and awards.

Tone at the top:

The CEO and leadership team need to demonstrate and “live out” the character traits and values above in what they do and say.